SWOT Case Study Example | Topics and Well Written Essays - 250 words - 1

SWOT - Case Study Example Strengths-The brand is extremely innovative and focuses on perfection especially the shape of the woman’s body. The brand also has a strong heritage and produces high quality apparel made to measure. In addition, the brand has special recognition for evening wear. Weaknesses-The brand is yet to establish itself in the lucrative, emerging and growing Asian Luxury Market which is capable of generating enormous luxury revenues. The company also has weakly participated in E-commerce. Opportunities-The brand should create more presence in E-commerce. There is also a lot of potential in venturing in low awareness market. The company should also start v venturing in mosaic bags also can be can be a big opportunity for the brand since its more affordable in comparison with its competitors. The Vionnet icon bag can be used in 3 ways and is really convenient to be used and carried by consumers. Threats- Some of the threats include the ever-increasing competition in the market. The current trends are mixing luxury and affordability. Many luxury players released more afforded clothing and products to the main part of luxury customers. Paris competitor in the same area includes Alaia, Chanel, Chloe, Dior, Ely Saab, Valentino, Lanvin, and GiambattistaValli. The current strategies used by competitors include product differentiation, and degrees of price differentiation. This would be essential in making sure different and ever-changing customer demands get satisfied as a result also, they provide very high-quality customer services and offer an ultimate luxurious shopping experiences. Also, higher presence in e-commerce. The weakness is counterfeits products and copied by other fashion companies. Since Vionnet are sold in Multiband stores, Department stores, Mono-brand store should be included. Online Luxury Shopping websites: Luisaviaroma, stylebook, modaoperandi, Net-a-porter, it’s smart to distribution their products in the multi-brands, since it’s low cost