Case Study Homework: Pepsi-Lipton Brisk Essay

Questions: 1. Should Brisk be advertised on primetime TV or with viral ads in the months following the Super Bowl ad? What are the benefits of each media What are the costs? In this case, since the budget is limited, the viral ads are more doable for Brisk. The benefits of TV ads: * Broader audience TV has better mass appeal than other forms of advertising for a number of reasons. Some watch the TV to stay abreast with the latest financial information, while others simply enjoy viewing comedy shows, dramas, sport shows and news. This is a great way to advertise your goods and products as it reaches a wider audience from different backgrounds. * It is intrusive While some consider intrusiveness as harmful, but for those involved in advertising it’s a great opportunity to reach the target audience. Although some viewers may be offended by many commercials, many will never miss their show after the commercial. Therefore, this allows you to reach a wider audience. * A variety of communication techniques Radio advertisers are only able to appeal to those who have their senses of hearing. On the other hand, television uses both senses of vision and hearing. Appealing to the audience of both senses can help to reinforce your campaign. For instance, a price is spoken on radio and then made better on television . * Better viewing time According to recent statistics, the average person watches TV for almost an hour every day, which is far more than one spends reading the magazine or  listening to radio. Unlike radio, TV viewers enjoy a variety of commercials without interruption whatsoever, thus it is a great way to reach the target audience. Even though advertising is a flexible form of advertisement, it is slightly expensive than other advertising methods such as the radio. The benefits of Viral ads: * Easy to execute. There are several methods of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time. * Low-cost. As compared to sending direct mails, viral marketing proves to be cheaper and a more cost-effective method. With just a little investment on viral advertising, its power can reach even hundreds of thousands of people as compared to spending the same amount of money to traditional advertising methods. That is because the only money to spend is for sending the initial set of viral contents, then forwarding or replicating the message will not require additional costs anymore. * Good targeting. With viral marketing, there is a huge probability that the message will reach people that are interested in it. Since the concept of viral marketing is essentially passing on a message from a user to another person, most likely, the user will pass it to a person whom he knows will be interested in it. Thus, the percentage of wasted advertising, which is sending the message to the wrong market, will be reduced. * High and rapid response rate. Since viral marketing reaches a good number of the business’ target market, there is also a big possibility to have a high turnover ratio. Even if the responses will not immediately convert into profits, there will still be huge traffic that the business will receive which is what most web owners want. 2. How are ways in which target consumers view ads in each media different? Which differences matter most to the protagonists? Can these consumer behaviors be factored into a single measure that helps the protagonists compare the benefits of each media? TV consumers view ads increasingly savvy at turning out TV ads, 50% of them skipped through most of the ads. Online consumers are interested in this new way of ad and only 29% of them skipped the online video ads. This figure alone cannot become the single measure that helps the protagonists compare the benefits of each media because many other factors  influence the outcome of these media. 3. Which of the four ad concepts should Mary Barnard and Marisol Tamaro choose? What elements matter? The forth concept should be taken.  The celebrity endorsement is the key to success. The forth concept star black and white Claymation versions of popular celebrities or characters. The storytelling is the key in the online ads. The forth tell a well-known story and that’s guarantee for expending and sharing. 4. What does Mekanism mean by engagement? How do they attempt to increase engagement with the brand using viral ads? The engagement refers to the viewers and the ones who share the online ad video. They have two main ways to increase engagement: Storytelling and syndicating video online. Optional Readings * BMW vs. Audi: The Best Media Plan on Four Wheels? http://adage.com/article/mediaworks/advertising-bmw-audi-media-plan/145990/ * How Little Brands Land Big Bang for their Buck http://adage.com/article/news/brands-land-big-bang-buck/230850/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage * The Rush to Digital http://adage.com/article/small-agency-diary/digital-ad-strategy-lead-lower-brand-awareness/231800/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage * Nielsen Offers Cross-Platform Ratings http://mediadecoder.blogs.nytimes.com/2012/03/18/new-nielsen-ratings-to-measure-tv-and-online-ads-together/?scp=1&sq=Nielsen%20Cross%20platform&st=Search

Civil War Weapons

Lori Robinson HIS 226-IN1 Module 4 Weapons of the Civil War I have to load a weapon? Oh no! Let’s see, first I have to get my cartridge out of the box. I really hate the taste of gunpowder in my mouth when I rip open the cartridge with my teeth. Then I have to pour that powder into the barrel of the gun. What next? Remove the rammer, ram the barrel to set the ammo, and then return the rammer. Then to prime the gun, I have to set my cap, and now I can finally fire a single shot. Am I really expected to remember to do all these steps, for every shot, while at the same time people are shooting at me?What about all the smoke and noise? The noise of the guns and people next to me screaming in pain, or breathing their last breath. It is all so confusing. Is there not any other weapon in can use? The musket I am using now is most likely the Enfield rifle. It is what is called a cap lock rifle. It’s probably the most popular shoulder arm of both armies. The South did have more in the beginning of the war, as they put in a large order from England, and it took a lot of time to produce the second order for the North. There are two types of muskets used during this war.The smoothbore, which is not very accurate, nor does it have a very long range. The rifled-musket is not only more accurate, but because of the rifling, or grooves in the barrel, that cause the ball to spiral, it has a much longer range. Another category of shoulder arms is the carbine. The carbine, used most often by the cavalry, was shorter and lighter in weight than a musket. Carbines are breech-loaded, which means it is loaded between the barrel and the stock. This makes it easier to reload while still on horseback. There are about twenty different types of carbines, and mostly used by Northern troops.Many were actually produced in the North. One exception to this is the Maynard carbine. It is one of the favorites of the Confederate cavalry. Even though it is manufactured in Massachusetts, it continued to be shipped to Confederate States for several months after the war began. People claimed they were using the guns as Southern sportsmen. What if I want a sidearm? (Otherwise known as a pistol. ) There are hundreds of manufacturers and model being used, but there are about 5 or 6 favorites, including the Remington, the Keer, and the Derringer.The Colt was the most commonly used, but the LeMat is one of the most powerful killing models. It is the one carried by Generals J. E. B Stuart and P. T. G. Beauregard. This revolver holds nine rounds plus the capacity of also holding a load of buckshot in a lower barrel. One problem with the LeMat, though is that it doses not hole standard ammunition. Most weapons use either . 44 or . 36 caliber projectiles, while the LeMat fires . 35, . 40, or . 42 caliber ammunition. I wonder what it would be like to be part of an artillery gun crew. It takes five men to load a cannon.Let’s see if I can get all the procedures right. I h ave not gotten to do this yet, but have watched some of my buddies during drills. The first thing they do is to cover the vent hole. Then another man will ream his â€Å"worm† down the barrel to remove anything left for the last shot. Then a third man rams a sponge down the barrel to put out any hot embers. Good thing they do this, as I would not want any of my friends to reload power on top of a fire already in the barrel. Next the powder monkey comes to present the rounds to the loader, who then puts it in the barrel and it is rammed down the barrel again.Now another man sets the primer cord, and after everyone is cleared of the cannon, it is fired. There are two types of artillery cannons being used in this war — field guns and howitzers. The both use anywhere from six to thirty-two pound projectiles for ammunition. Just as with muskets there are smoothbores, rifled barrels and breech-loaded cannons. The rifled barrel cannons were used less often because as the barr els were made of bronze, a softer metal than the iron of the musket, the rifling was often worn smooth with continuous use.The field gun has a longer barrel and is usually fired straight ahead, or maybe a slight 5 degree upward angle. The howitzer has a shorter barrel, used larger ordnance but a small charge. By the way, ordnance is just a military term for cannonball. The field gun had a longer range, but the howitzer was more accurate, with a higher arc. The longer range of the field gun is not even fully used most of the time, as the gunner must be able to see his target in order to adjust his shots. Are these all the weapons used in this war?Or course not! There are the â€Å"edged† weapons. In most cases all edged weapons, are nearly negligible in as far as how many causalities these weapons accounted for. These include sabers, swords, bayonets and military cutlery. Military cutlery is just another fancy term for hand-to-hand weapons, such as the Bowie knife. I heard a f unny story that was passed down from a Georgia boy about another type of edged weapon, the pike. It seems the Georgia governor, Joe Brown, at a time when there was a shortage of firearms, ordered 10,000 pikes.He imagined that he could create effective soldiers to defend themselves on a battlefield with this mid-evil type of weapon that was actually nothing more than a two-foot knife attached to a six-foot pole. The soldiers were trained using these weapons, but I wouldn’t want to go to a gunfight with nothing more than a knife, no matter how long the knife was. In fact, the 34th Georgia regiment was close to mutiny at the thought of going into battle armed with only the pike. Governor Brown wants his men to charge the enemy with â€Å"terrible impetuosity†.He told him men; about the pike â€Å"at least it will never misfire or waste a single charge of powder. † The pikes were only meant as a last-ditch effort to arm the men with whatever could be found until mor e firearms could be furnished. Other weapons like gunships and submarines are being used in the war, but I will save those stories for later. I need to finish this story now so I can get some rest and prepare for battle in the morning. www. civilwarweapons. net

Internation Disputes Essay Example | Topics and Well Written Essays - 4500 words

Internation Disputes - Essay Example This essay will include elaborate details of the topic along with a discussion on settlement and the role of mediation for settling disputes. A critical analysis of the significance of the entire process supported by structured examples will also be discussed. The applicability of the concept takes place on the individuals, state level and regional and international level for resolving conflicts. In other words, the concept is applicable in resolving the conflicts amongst the individuals, independently amongst the states or regions of a country or amongst different countries functioning on the face of the earth. This concept is used by the regulators under the light of laws and legislation so that the problems can be resolved and a consensus can be formed between the aggrieved parties. Under this concept, several examples can be found which shows various peace treaties which have taken place between the nations. Examples of such treaties are Bulgaria, Hungary, Romania, Iran, Pakistan , Argentina, Chile etc. Nearly all countries have been under treaties for resolving the issues and finding methods for resolving issues which arise internally. There are two methods using which the conflicts are resolved. One is the direct method and other is the indirect method. Both methods are applied after understanding and analyzing the complexities of the situations. Different methods have been proposed for resolving the conflicts along with different settlement methods3. Different methods will be discussed and analyzed as per the changing and varying situations as they arise. DEFINING INTERNATIONAL DISPUTES The concept of international disputes highlights the fact that the problems which arise between the nations must be resolved. This will ensure progress and stability in the entire environment and bind the nations in complying with the set standards4. â€Å"International disputes can be defined as a disagreement which arises between the states and impacts on the relations maintained between the states.5† The contemporary international law forbids the nations from the use of force or threats and impacts on the relation between the states. There are organizations which ensure that the conflicts and the disputes amongst the nations are resolved in a peaceful manner6. This can be settled on the basis of accords developed between the states. The principle of the state is managed, and resolutions are proposed using the UN charters, Pact of the Arab League, the Charter of the Organization of African Unity and the declarations proposed on the Principles of International Laws which are concerned directly with the friendly relations amongst the states. All these propositions are made in the light of the UN charter. Understanding this fact it can be concluded that United Nations plays a significantly prominent role in resolving conflicts. The international law does not provide precise methods for resolution of disputes. This is because the solution which is provided shall vary with the upcoming issues. The propositions for resolving the conflicts in the UN charter suggest negotiation, inquiry, mediation, conciliation, arbitration, judicial settlement and setup an environment for proposing the issues which arise. The peaceful methods for resolving the international disputes include various methods include investigation and commissioning of the factors which have led to this problem. Direct negotiation methods

Television advertisement vs social media Article

Television advertisement vs social media - Article Example Television marketing is one of the most popular and widely used modes of marketing all over the world including the MENA region. Companies place ads on television channels that are brought on air during popular television programmes so that the majority of people can view them. â€Å"Many businesses find a well-crafted television advertisement gives them an effective way to appeal to their target market† (Wagner n.d.). The normal length of television commercials ranges from 15 seconds to 2 to 3 minutes. Television ads are also played in the form of paid advertisements. Moreover, a direct response strategy is also being used widely in order to get instant feedback redundant from the viewers. Advertisements for direct response can run up to 15 to 30 minutes, and at the end of those advertisements a telephone number is shown to viewers in order for them to call the company and place the order. Along with television marketing, another form of marketing that is rapidly gaining fame and success in the MENA region is social media marketing. Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized (Kelly 2013). With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving better response, as well as to provide customer service through enhanced level of interaction with the customers of the company (Richardson, Gosnay and Carroll 2010, p. 58). â€Å"The main goal of social media marketing is to ensure high participation of target audience in campaigns and content shared by the company† (Rajarammohan 2012). Social media is considered to be a complementary mix of all other advertising and marketing efforts (Evans 2012). It also plays an effective role in marketing and advertising of products. According

Effects of Globalisation on Bolivia in the last 5 years PowerPoint Presentation

Effects of Globalisation on Bolivia in the last 5 years - PowerPoint Presentation Example In the 2009 elections, he again came in to power by winning the election with a huge margin and now making attempts to change the system of his country. Figure 1: Map of Bolivia Source: Central Intelligence Agency. The World Fact Book, 2011 Bolivian Economy: Bolivia is among the poorest and the most undeveloped country in the Latin American region. There was a devastating economic crisis in Bolivia in the early 80s but then the economic reforms were made which improved the economy as well as reduced the poverty in the country. In the time period between 2003- 2005, there was political disturbance in the country along with racial clashes mainly on the issue of export of natural gas to northern hemisphere region. In 2005, newly elected government passed the hydrocarbon law according to which the royalties were raised significantly resulting in the withdrawal of all the local companies from the sector and foreign companies started to operate in the country. In 2008 due to higher rates o f oil and gas, the surplus was significantly higher but in the later years, the economy started to decline due to following factors; i. Global Recession. ii. Decreased prices of oil and gas worldwide. iii. Poor infrastructure of the country. iv. Economic sanctions imposed by USA on Bolivia. a. GDP: Figure 2: GDP from 2000-2009 Source: Index Mundi, 2008. b. Exports and Imports: The main exports of the country include natural gas which constitutes the main financial reserve of the country and apart from this; the other exports include soybeans, crude petroleum, zinc ore and tin. Major countries which are involved in importing these items from Bolivia are Brazil which constitutes the largest export partner of Bolivia followed by USA, Japan, Columbia, South Korea and Peru. Main imports of the country include petroleum products, paper and plastics, aircrafts and their parts, ready to serve foods, automobiles and insecticides. The main partners in imports are Brazil, Argentina, USA, Chile and Peru. Figure 3: Exports of Bolivia Source: www.amchambolivia.com Figure 4: Imports of Bolivia Source: Index Mundi, 2008. c. Investment Opportunities: Direct Foreign Investment (DFI) is the main contributor to the growth in the private investment sector in the country. It has grown from 169 million US$ to about 1,000 million US$ in just seven years from 1992 to 1999. It represents about 10% of the GDP. The rapid increase in DFI in these years was basically due to process of privatization which was completed in 1999 and afterwards the DFI started to fall. In addition to this, the economic conditions got better in the neighboring countries and as a result, the DFI fell further in the years after 1999. The government from 2005 is working to have good economic conditions which support the interests of foreign investors. As a result of this commitment, irrespective of the social and political unrest in the country, GDP has grown to about 4% in last seven quarters. The overall deficit had narrowed and there was a surplus of 4.2% in 2006, the main reason for this improvement is the government policy about the hydrocarbon sector increasing its exports. Other factors include better revenue system as well as reform in

Is Foreign Investment Good or Bad for USA Research Paper

Is Foreign Investment Good or Bad for USA - Research Paper Example Due to rapid growth in FDIs all around the world, much work has been done on determining the effects of FDIs on USA economy. There have been increasing concerns about these foreign investments and these have been criticized on many grounds by the critics as they believe there are many disadvantages of these investments like reduction in employment in USA, reduced or inhibited technological advancements, increased trade deficits. Some even argued that increasing presence globally can be a threat to national security and might make the country compromise on national sovereignty. On the other hand many discusses about the advantage that USA has obtained from these investments which mainly revolves around the general presumption of benefits and favors of free markets. (Graham, Edward M, and Paul R. Krugman) Foreign investments can be both inwards and outwards. It’s a common trend all around the world that the countries which owns cheap production facilities are the best for FDIs, since USA is a country where operating a production facility is fairly expensive when compared to countries like China, India, Brazil etc. the economy of USA is usually built upon the outwards FDIs. Being the host and home country both receiving and making foreign investments, USA faces benefits and disadvantages both. However since USA mainly focus on outward FDIs due to presence of many owned MNCs in USA; this paper will mainly focus on the outwards foreign investments made by USA in foreign countries. Inward Foreign Investments in USA: USA has been a focus of few MNCs from emerging nations due to its high technological advancements and high standard of living. Some reasons to allow FDIs to enter US economy can be relating to the capability of the country to produce certain goods. Modern technology is primarily needed by the country and hence FDI can prove to be beneficial when it comes to it. The capability of the country to produce certain goods may depend upon the availability of the funds and the expertise that is available in that particular country. FDI in particular can be helpful in these situations as it can provide the benefits to the country. If the United States invites different multinational corporations, it will be able to grasp upon the required sources so as to produce the necessary goods that can improve its economy. This can also benefit the country in terms of the realization of external economies. In the modern language of economics this benefit is referred to as ‘spillovers’. This can prove to be one of the most advantageous side of FDI in the United States. Moreover FDI can also prove to increase the existence of competition in the market and hence the existing companies would strive further to attain a better position in the market (Gonclaves, R; Magnus, B). Outward Foreign Investments in USA: The MNCs from USA have greatly benefited from the outward investments in other foreign countries. Location primarily can have an e ffect on the economy of the country in two ways. It can help the company to differentiate or vary its product according to the demand of the consumers with respect to the price and it can also help to lower the cost of value

The utility of strategic plans in effecting strategic change for Essay

The utility of strategic plans in effecting strategic change for Randstad Holdings NV - Essay Example The researcher states that Randstad Holding NV (or â€Å"Randstad†) has its base in the Netherlands. It is the global company engaged human resource (HR) services industry by providing temporary and contract to staff to various clients. It functions under its five divisions including Staffing, Professionals, Resources (HR) solutions, Search & Selection and In-House Services.   Under its Staffing division, the company can provide temporary staffing, permanent placement. Under Professionals division, the company recruits of middle and senior management position and employees who must have professional qualifications, either for permanent positions or project basis. Human Resources (HR) Solutions division offers HR management and HR consultancy services. In-House Services guides clients to improve labor flexibility, retention, efficiency, and productivity. Its global operations beyond the Netherlands extends those in Chile, France, Canada, Greece, Mexico, India, Germany, Belgiu m, Bulgaria, Luxembourg, Spain, Switzerland, Poland, Portugal, the United States and the United Kingdom. Randstad falls under HR Services industry which can be described to still a growing industry. Having not yet reached its maturity stage based on the recorded growths in the industry and the flexibility being experienced in the world of work and as demanded by players of the globalized economy, the company is thus facing a very favorable environment. The significant macro trends in for the past five years cannot escape the financial crisis of 2008 to 2009 which has reached its global effects. The crisis could actually be considered a global one as biggest economies in the world were severely affected. Until this time, the unemployment level in the US and the UK are still at very high levels and it would appear that the stimulus packages implemented by their governments as a result of the crisis have not yet restored the lost trust from in the capital markets and the banking system . A number of good companies, however, have reflected positive growths in their revenues and profitability starting in 2010 and onwards.

The Technological Impact on Education Research Paper

The Technological Impact on Education - Research Paper Example Can enhance your comfort with participation, which would otherwise reserve you because of presence of other students in a classroom (Siddiqui, 2004). How researching online, e-libraries and online journals help students with homework There have been many discoveries and developments in the world since its beginning, but one of the most startling discoveries is the internet. It has unveiled the problems and solutions of entire world. One of the biggest achievements of discovering internet is online learning, which has become a priceless gem for students particularly. On just one click, they can find out the lectures of classes they missed, in just one minute they can find out the ways to solve the most difficult questions. Instead of registering for a library, which is sometimes costly for many students, they can have access to any book they want (Williams, 2002). Online libraries and journals help students complete their assignments without buying expensive books and concerning price y tutors. Moreover, internet helps students to get connected with international students, share their ideas and opinions with them and get exposure of their methodologies and ways of learning. In this way, students will use multiple dimensions to analyze a problem and come up with various methods to solve it. How Technology can Increase Learning Learning has never been confined in the surroundings of a school, college, university or any other formal setting to gain knowledge. But today, it has gone beyond the formal concepts of learning education, mainly because of technology. Due to the use of the internet, everybody has access to knowledge of the world. Today, people use the internet for many reasons and purposes. The internet has helped students and professional to seek every kind of knowledge from basic to advanced to the current developments in their respective fields, ranging from arts, sciences, sports, fashion, agriculture, literature, and what not (Reksten, 2000). Apart fro m students and professionals, the internet is being used by people to perform their daily life tasks in a better way. People use it to know about the latest machines and gadgets for their daily tasks, to get advices and tips for health and beauty, to get help in cooking, to know what exercises are the best for them, or to see a product’s review. Today, it is hard to find any topic given to a student for assignment that he cannot find on the internet. The use of the GPS on mobile phones helps people to know their destination and find the fastest route. For business people technology has proved to be very helpful because it reduces the time of their work as huge calculations can be done in minutes using several techniques and software (Williams, 2002). For children it is fun cum learning technology, there are many games that help children learn with fun for example, vocabulary games, pronunciation games, mathematics games and many others.

An Evaluation of the Recent IEEE 802.11ac Wireless Protocol Term Paper

An Evaluation of the Recent IEEE 802.11ac Wireless Protocol - Term Paper Example These tests will be done basing on a coding that was made using the MIMO technology. Regardless of the significance steps in technology, the wireless used today, LAN cannot present a sustained bandwidth of the same level with those of other wireless technologies. Therefore it was seen necessary to design another technology that was to be improved on its speed and efficiency. The main objective of the IEEE and the other organizations that are involved in drafting standards. Its aim in expanding the capabilities of 802.11n so that the speed for Wi-Fi can be improved according to the demands of those who use Wi-Fi. To improve the Wi-Fi efficiency it is proposed that the best way will be to break the barrier of the 1GB, which will be seen as the greatest achievement. For the many technologies that have come up to improve the Wi-Fi efficiency, 802.11ac is one of them and it is being adopted as the best in the consumer space. The suggested improvements that are to be made on the 802.11ac will enable it to have multiple streams of high-definition video on the Wi-Fi network s that are used at home. Other devices that will use the Wi-Fi for high resolution videos are the smart phones that are increasingly being put on the market and the new design of tablets. This article also discusses the security matters of using the wireless techniques. It views the : IEEE 802.11ac is one of the wireless networks that need to be approved by the international standard for it to start offering the wireless network services. This network is expected to take over the existing 802.11n. as it is planned, 802.11n is supposed to support the operations in the 2.4 GHz band. Using the network system is both advantageous and disadvantageous. The advantage is that it is fast and can be used anywhere there is the network, but the disadvantage is that the personal information is not guaranteed security and most of the time information is leaked

Situation-Background-Assessment-Recommendation (SBAR) Coursework

Situation-Background-Assessment-Recommendation (SBAR) - Coursework Example This paper illustrates that P.J is a young man living with his father in the countryside. His two brothers are living and working in New York. According to P.J, his living situation has not been very pleasant as stated in the â€Å"Health History and Screening†. He lacks company while at home and his father is alcoholic. His mother died when he was only 13 years of age. Two years later after this death, his younger sister passed away. All the above-stated health problems in the â€Å"situation† section have different genesis in origin and time. The problem of duodenal ulcers began in the year 2007 when the client was still in high school. The stomach problem started as a mild upset that later turned into the ulcer. He was put on medication for close to two weeks. The situation slightly improved but he still occasionally feels the ulcers to date. Food intolerance and allergy began in at the early stages of his childhood. The client cannot even remember when and how this problem started. He cannot comfortably eat red meat and milk since they give him severe stomach ache and nausea. When he was diagnosed with ulcers, he became intolerant to more foods such as beans, tea, oily food, green vegetables, sugary foods, spices and others that he could not recall. However, he has learned to assimilate some of these foods with time but the childhood food intolerance not gone away. Besides, he has not made any attempt to find the cure for the intolerance. He believes the intolerance helps him cut the cost of living by eating only a few simple meals. The problem of depression began when P.J was still in high school. As a child, he never knew what stress was, even though he grew up in a family of a humble background. His mother had just died when he was taken to a boarding school far away from home. It was while in school that he started to experience frequent stress and anxiety that led to a long-term depression. The urinary system problem, though not very seve re, started at the age of about 8 years. He could feel a burning sensation while urinating with a thin stream. However, this condition was not frequently felt.

What is customer service Essay Example for Free

What is customer service Essay Customer service consists of the various ways in which a business looks after its customer. A business that wants to provide a comprehensive high quality customer service must be aware of, and be able to analyse, customer needs, and also to set up systems to ensure that those needs are catered for from the first enquiry to after-sale service. Customer service consists of a wide range of activities. The purpose of these is to make sure that customers are happy and will return again and again. Every business should remember that customers are the factors, which affect demand for the product. It is one of the greatest importance, therefore, for the organisation to know its customers- who they are, what they need and how it can satisfy those needs. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the official elements of service that they receive from the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for. Introduction to Sainsburys Sainsbury is a high class retail store that supplies to a wide range of products mainly dealing with foods but now, starting to increase the companys gross profit by dealing in an even wider range of products including household products, health, beauty, alcohol and cigarettes and currently starting to build a reputation in the clothes retailer. They also to compete with the likes of Bp and Esso by opening up over 250 petrol stations all over the UK. Sainsburys was founded by John James and Mary Ann Sainsbury in 1869, they first launched their first Sainsbury store in Dury Lane as a small dairy store, it quickly became popular because the economic wealth in the area was at an all time low and by the new Sainsbury store offering low prices it became one of shoppers favorites. As the stores success grew so did the branches open up on higher class high streets like in Islington and Kentish Town further growing and then becoming a Public Limited Company (PLC) which now owns over 500 branches across the UK. Types of Customer Lordly Customers Lordly customers like to be treated as special and important. How they are treated is often just as important to them as what they are buying. They are impatient. They will refuse to wait in lines or queues, even if it means not buying what they want. Their time is valuable. If they have questions they want them answered right away. They are status conscious and like to be seen as powerful and up to the minute. They do little research before they buy and often buy on impulse. They treat staff as just there to serve them and have little interest in staffs feelings or problems. They are not afraid to complain and can do so loudly. They are not interested in the systems that shops may have. They believe that rules are made for other people. Logical Customers Logical customers are interested almost exclusively in what they are buying. They are after the best deal and expect staff to be able to answer technical questions logically and factually and to be experts in what they are selling. If problems arise, they want a properly detailed explanation of what will be done. They retain receipts and often the external wrapping so that they can return faulty goods according to the system. They take note of special offers but they never buy on impulse. They usually study the consumer magazines and check prices in different places before they buy. They ignore the fact that staff are people. They will put up with indifferent service to get what they want the right price. If they complain, they may well invoke the law! Friendly Customers Friendly customers see buying as just another human inter-action. They prize friendliness and like it when people use their name. They like the warmth of a welcome and a smile. They prefer small shops and hotels where they can become known and where they can more easily get to know staff. For them, the way that the purchase is sold is almost more important than the product itself. They like to think of staff as friends and they are willing to help out if staff have problems. They will often make decisions based upon the staffs recommendations. They are influenced by people they like, particularly their close friends and trust others to give them good advice. They hate to complain and feel badly, and personally, let down if things go wrong. They can have very high standards of behaviour General Public This is anyone who might want to buy a particular good or service. This category includes passing trade and regular customers. Passing trade- Customers who might come into a shop or call on a service provider because they happen to be in the vicinity or want to try a new supplier Regular customers Those who use the same supplier time and time again.

Legal Environment Of Colombia Politics Essay

Legal Environment Of Colombia Politics Essay History Colombia is one of three countries that emerged following the collapse of Gran Colombia in 1830. Francisco de Paula Santander became the president of the new state. Colombias name has changed many times since its independence from Gran Colombia, starting with the Republic of New Granada, then the Granadine Confederation, then the United States of Colombia, and finally the current Republic of Colombia. Colombias history is filled with violent conflicts between the conservative and liberal political parties. The most notable of these conflicts was a civil war occurring between 1899 and 1903, known as The War of a Thousand Days. The war led to approximately 100,000 deaths. Colombia also lost part of its northern territory in the conflict, which ultimately became what is currently Panama. Tension increased and conflict continued through 1958. From 1948 to 1957, Colombia experienced its worst political conflicts it what is now coined la violencia. The violence began after the assassination of the liberal leader, Jorge Elià ©cer Gaità ¡n. It is estimated this turmoil resulted in at least 200,000 deaths. During this period, Colombia was ruled by two successive dictators, Laureano Gà ³mez and Gustavo Rojas Pinalla. The conflicts and violence finally ended with an agreement between the conservatives and liberals in 1958. They formed a coalition government, known as the National Front government. The idea behind this type of government was that each party would hold the presidency and all other government and civil positions on an equal, rotating basis. This lasted for sixteen years and let to better economic conditions. Beginning in 1974, Colombia began to have legitimate elections between the two political parties. While political violence declined as a result of these elections, Colombia has been plagued with other issues. In 1985 a dormant volcano erupted outside of Bogotà ¡ killing nearly 20,000 people in the town of Armero. In 1999, another volcano resulted in significant loss of life in the town of Armenia. In addition to these natural disasters, Colombia was plagued by increased terrorist and drug activity. The Minister of Justice was assassinated in 1984 by drug barons working to protect the extremely profitable drug trade. Less than a year later, Guerrillas raided the Palace of Justice in Bogotà ¡ in 1985 taking a number of hostages until the Colombian troops stormed in. The incident resulted in nearly 100 deaths including several Supreme Court judges. The Marxist guerrillas terrorist activities still continue and have gained in strength since they partnered with the drug cartels for weapons. These guerrillas, known as the Revolutionary Armed Forces of Colombia (FARC), reside in the south part of the country and have approximately 20,000 members. From this remote region, the guerrillas plan attacks on the Colombian military and police and protect their cocaine plantations. The estimated number of deaths in the 1990s from this conflict is 35,000 and has resulted in a number of military personnel being held hostage. Andrà ©s Pastrana became President in 1998 and unveiled a plan to combat the violence and drug problems, known as Plan Colombia. The goals of the plan were to increase peace throughout the country, combat the drug industry, revive the economy, improve protection of human rights, and reduce social inequalities. The United States provided a $1.3 billion assistance package mostly to help build-up the military and counternarcotics initiatives. In 2002, à lvaro Uribe was elected President and released the Democratic Security and Defense Policy. This plan focused attention on the security and military components of Colombia, but also worked to improve the social and economic issues. Uribe was reelected in 2006. (Gascoigne, 2001) Most recently, in June 2010 Juan Manuel Santos Calderà ³n was elected President of Colombia. (President of Colombia, 2010) He is believed to want to continue Uribes market-based economic reforms. (The world in figures: Countries, 2010) Background Facts All facts and statistics below were taken from the CIA World Factbook, unless indicated otherwise. (The World Factbook, 2010) Colombia is located in South America. It is over 1 million square kilometers, which is slightly less than twice the size of Texas, ranking it 26th in the world in terms of size. The major natural resources of Colombia are petroleum, natural gas, coal, and other minerals. Current issues facing the Colombian environment are deforestation, soil and water damage from the overuse of pesticides, and air pollution. The population of Colombia as of July 2010 was 44,205,293, with an annual growth rate of approximately 1.184 percent. A majority of this population is between 15 and 64 years old (66 percent), a relatively smaller percentage is under 14 (28 percent), and even smaller still is the percentage of the population over 65 years old (6 percent). Just about two-thirds of the population lives in urban areas. An indicator of social and economic conditions in the country, the infant mortality rate is 16.97 deaths per 1,000 live births and the life expectancy at birth is 74. Only about 170,000 people are living with HIV/AIDS, constituting only .6 percent of the population. The official language of Colombia is Spanish. The dominant religion is Roman Catholic at about 90 percent of the population. The government spends approximately 3.9 percent of GDP on educational expenditures, ranking 111 in the world. Over 90 percent of the population over the age of 15 is literate and students are expected to remain in school on average for 13 years. These statistics indicate a successful educational system. Military service is required of 18-24 year olds for 18 months. The military expenditures are 3.4 percent of GDP, ranking 35th in the world. Colombia ranks first in murders per capita in the world. (Crime Statistics) Predominant Economic Model The predominant economic model in Colombia is a market-based mixed economy. (Financial Standards Foundation, 2009) Both privately owned enterprises and the government play an important role. The market-based aspect of their economy focuses on private businesses producing goods and services and individuals consuming those goods and services. Ownership rights are important in protecting the private enterprises from governmental power. The economy is believed to be more efficient in a market economy as supply and demand are used to determine the production and pricing of goods and services. The mixed economy aspect means Colombia allows certain limitations to be placed on free enterprise through government regulations. Some services are better provided by the government than through a free market system. (U.S. Department of State) In 2005, over half of the total investment in Colombia was from government enterprises and government investments. This leans Colombia to more of a mixed economy. A process of economic liberalization was started in 1990 by removing restrictions on imports and foreign investment, privatizing more services, and easing government regulations. More recent reports show the liberalization is effective. The 2008 index of Economic Freedom reported the Colombian governments total expenditures were only 31 percent of gross domestic product. (Financial Standards Foundation, 2009) The National Administrative Department of Statistics states that the Colombian gross domestic product growth rates were approximately 7 percent in 2006 and 8 percent in 2007. The U.S. State Department reports there are a few factors that are contributing to the stable growth in Colombia: an increase in domestic security, monetary policy that maintains low inflation and a stable exchange rate, a rise in petroleum prices and exports in response to their economic liberalization, and various trade agreements. In 2008, the growth rate fell mostly due to a worldwide economic downturn, continuing to decline to 2.4 percent in 2010. (Financial Standards Foundation, 2009) Of some concern to the International Monetary Fund is the large deficit Colombia faces. The deficit is mostly financed by foreign investment, which can be risky due to an uncertain international economic environment. (Financial Standards Foundation, 2009) In summary, the Colombian economy exhibits characteristics of both a market-based economy and a mixed economy. The economic liberalization effort has already and will continue to move Colombia more toward a market-based economy that features less government regulation and a greater focus on privatization and international trade and investment. Legal Environment The Colombian government is made up a three branch system, similar to that in the United States. It consists of an executive branch, headed by the President, a judicial branch, and a legislative branch, consisting of a bicameral Congress. (The World Factbook, 2010) A new constitution was ratified in 1991 and brought about major changes in the political institutions. The new constitution maintained the three-branch system of government. It created new positions such as the Inspector General, a Human Rights Ombudsman, a Constitutional Court, a Superior Judicial Council, and Vice President. Significant social changes were implemented such as civil divorce, dual nationality and most importantly a legal means to appeal government decisions affecting constitutional rights. The constitution also implemented an accusatory system of criminal justice. Finally, an amendment in 2005 allows presidents to hold two consecutive four year terms, as opposed to just one. (Bureau of Western Hemisphere Affairs, 2010) The Index of Economic Freedom measures the property rights index. The index measures the degree to which private property rights are protected by a countrys laws. It also indicates the likelihood private property will be seized by the government, how independent the judiciary is, and the enforceability of contracts. Scores range from 0 to 100, where higher scores indicate a better protection of property rights. Colombia scored a 50. (Property Rights Index, 2010) The constitution explicitly protects private property and contracts are generally enforced. Compensation is required in expropriation cases. Intellectual property rights are not always guaranteed. There are commonly infringements on intellectual property, especially trademarks. In terrorist territories property rights are not guaranteed. (Heritage Foundation, 2010) Corruption is a significant problem in Colombia. There are concerns about the influence of criminal organizations on the police, military and other judicial services. (Heritage Foundation, 2010) Drug trafficking and terrorist activity is still a major issue in Colombia. With the assistance of the United States, Colombia has been able to weaken the drug trafficking organizations, reduce the supply of drugs to the United States, and establish a military presence in conflict regions. The involvement of terrorist groups in drug trafficking increases the difficulty of cutting down the problem. With the help of the United States alternative development programs have cultivated over 650,000 hectares of agricultural and forestry lands. Colombia has instituted social infrastructure projects to entice communities to remain illicit-crop free. (Bureau of Western Hemisphere Affairs, 2010)

Organisational Change and Transformation

Organisational Change and Transformation INTRODUCTION Organisational change practice and research aims at the improvement and development of organisations for the purpose of enhancing effectiveness and responsiveness to external changes through better people management, competence, communications, systems and structures. It is not a discipline that has more practical relevance in one sector than in another: the methods and approaches of the discipline are being applied in business and government alike. Because of increasingly dynamic environments, organizations are continually confronted with the need to implement changes in strategy, structure, process, and culture. Many factors contribute to the effectiveness with which such organizational changes are implemented. Whether the change processes are essentially unplanned and discontinuous, planned and strategic, or incremental or revolutionary, they have profound implications for people management and development. Change of any sort evokes the need for innovation, creativity, learning and culture change, all of which lie legitimately within the sphere of interest of personnel and development. Professionals working in personnel and development can be central actors in the management of change in such matters as people resourcing, learning and development, reward structures and the development of new sorts of employee relations all in a strategic context. Personnel and development professionals at a senior level need to demonstrate the contribution they can make in helping people in the organisation to: †¢ Recognise and interpret the relationship between organisational vision, capability and the internal and external environments †¢ Mobilise processes that enable change processes at the appropriate level for the requirements of the organisation. There are seven aspects of change readiness according to researches, which include perception toward change efforts, vision for change, mutual trust and respect, change initiatives, management support, acceptance, and how the organization manage the change process. At its core, change readiness involves a transformation of individual cognitions across a set of employees (Amenakis, et al., 1993). It is the people who are the real source of, and the vehicle for, change because they are the ones who will either embrace or resist change (Smith, 2005) Therefore, it is vital to assess individuals readiness perception prior to any change attempt. ORGANISATIONAL BACKGROUND AND PERCIEVED NEED FOR CHANGE: For this Analysis we have learnt and understood a Chemical Company named Omega Chemical Company. Omega Chemical Company Inc. is a Canadian-based company specialized in the manufacturing of chiral compounds such as: Chiral amino alcohols, Protected chiral amino alcohols (BOC and FMOC), Chiral protected amino aldehydes, Beta-amino acids, Amino acids analogues, Building block and more Need for Change: Over the past decade, the chemical industry has been increasingly commoditized. Cost pressures have been abundant and the ability to succeed has become dependent upon highly efficient internal processes and better customer service. To better compete in this environment, one Omega chemical determined they needed to re-engineer their global ordering processes and the systems that support them. Their aim was to create the perfect order process The perfect order process would yield the following benefits: Increase customer loyalty by creating easy, flexible and reliable interactions with the company. Provide the competitive edge of a Six Sigma capable order management process. Eliminate the cost of rework. Maximize employee productivity and satisfaction by providing the right data and the right tools. The technology was available. The perfect order would assure that it is integrated to work more smoothly. This process had many components to it: An integrated desktop that would provide customers with the information they need in the shortest possible time. Technical service representatives armed with knowledge of many topics and access to many types of information everything from product specifications to product data sheets and regulatory information. Easy access to all the information sales representatives need to more quickly address customer goals and needs. A cross-business view of an account, to help them leverage relationships. A portal to the many people who contribute to serving the account, such as marketing, customer service representatives, to allow them to more easily share information. Customer service representatives empowered with all the information they need about a customer or an account from one starting point. Data from SAP, Siebel or other sources would be only a click away. In addition to speeding service to customers, the processes and systems would improve personal productivity of employees as a result of reduced systems look-up, seamless movement across multiple business systems and a consistent interface across multiple communication channels. Integrating customer segmentation and customer service rules facilitates on-the-spot decisions by front-line employees. Training time could also be reduced as a result of an intuitive customer interface and simplified screen navigation. Thus Organisational change was inevitable. Key components for organizational change for Omega Chemicals: Communication channel control intelligently routes and manages inbound/outbound voice, fax and e-mail communications Fast access to enterprise applications such as SAP, Siebel, Rail Fleet Management System Access to Intranet/Internet and other internal databases Customer Account and Contact Profiles in Siebel Activity assignment with sales, technical support and Customer Information Group Customer surveys Reporting DESCRIPTION OF THE PROCESS: Brief Assessment: Establishing a Sense of Urgency Examining market and competitive realities Identifying and discussing crises, potential crises, or major opportunities Forming a Powerful Guiding Coalition Assembling a group with enough power to lead the change effort Encouraging the group to work together as a team Creating a Vision Creating a vision to help direct the change effort Developing strategies for achieving that vision Communicating the Vision Using every vehicle possible to communicate the new vision and strategies Teaching new behaviors by the example of the guiding coalition Empowering Others to Act on the Vision Getting rid of obstacles to change Changing systems or structures that seriously undermine the vision Encouraging risk taking and nontraditional ideas, activities and actions Planning for and Creating Short-Term Wins Planning for visible performance improvements Creating those improvements Recognizing and rewarding employees involved in the improvements Consolidating Improvements and Producing Still More Change Using increased credibility to change systems, structures, and policies that dont fit the vision Hiring, promoting, and development employees who can implement the vision Reinvigorating the process with new projects, themes, and change agents Institutionalizing New Approaches Articulating the connections between the new behaviors and corporate success Developing the means to ensure leadership development and succession Our analysis finds out that there are specifically the seven aspects of an organization readiness for change. Organisation Change Process should analyse all these aspects strategically: 1. PERCEPTION TOWARD CHANGE EFFORTS Employees perception toward change efforts that take place within the company Omega is an important aspect of change readiness. Moreover, employees perceptions of the organizations readiness for change have been identified as one important factor in understanding sources of resistance to large-scale change (Eby, et al., 2000). These perceptions can facilitate or undermine the effectiveness of a change intervention (Armenakis, et al., 1993; Lewin, 1951). Employees as the target of change are central to the success of the change efforts because their attitudes, skills, motivations and basic knowledge form a significant component of the organizational environment in which change is to be attempted (Smith, 2005). Perception influences employees attitudes and behavior intention in facing the impending change. Past experiences, on the other hand, influence perception process in interpreting information that pass through individual cognitive process. Employees perceptions toward the success of previous change efforts also influence change readiness. Information related to change will be associated with the individuals past experiences by giving particular attribute toward the initiated change. Individuals have preconceived notions about the extent to which the organization is ready for change. These perceptions are likely to evolve over time as individuals develop a history within the organization (Eby, et al., 2000). McDonald and Siegal (1993), Iacovini (1993), and McManus, et al. (1995) suggested that employees attitudes toward a pending change can impact morale, productivity and turnover intentions (Eby, et al., 2000). Moreover, employees perception toward companys flexibility in facing change is also crucial. Employees perceptions of the organizations ability to accommodate changing situations by altering policies and procedures was strongly related to perceived readiness for change (Eby, et al., 2000). Employees perceptions of the degree to which their organization has the flexibility to achieve change, and the extent to which they can actively and genuinely participate in the process, are important factors in achieving successful change (Smith, 2005). Thus first step that Omega Chemicals need to take is to analyse and let their employees know the need for the organizational change to the company and their betterment by the organizational change strategies. Management need to let them know that overall benefit of this change management or organizational change will lead to organizational betterment and in turn their growth and betterment. Here Omega Chemicals needs to be very careful as it has been observed in past that employees believe that if there are organizational changes these would not benefit them, else these would be designed to get more work from them or to reduce their numbers in terms of employees size and strength. Thus Management need to draft these strategy very tactically that they can influence the employees and there betterment with these changes. 2. VISION FOR CHANGE A vision states and clarifies the direction in which an organization needs to move. Without a sensible vision, a transformation effort can easily dissolve into a list of confusion and incompatible project and can take the organization in the wrong direction or nowhere at all (Kotter, 1995). Therefore, employees understanding and comprehension toward companys vision and changes vision is very vital. Kotter (1995) also suggested the importance of creating a vision of what the change is about, tell people why the change is needed and how it will be achieved (Smith, 2005). Martin (1993) as well as Terry (2001) pointed out that a vision is an important part of a change process but leaders of organizations need to be aware that a vision should only give a direction to employees (Stadtlander, 2006). People within an organization have to have the same aspiration toward the imminent change. Strebel (1996) noticed that many change efforts fail because executives and employees see change differently. For example, for many leaders, change means opportunity both for the business and for themselves. But for many employees, change is seen as disruptive and intrusive (Stadtlander, 2006). Through active, ongoing and meaningful involvement in the change process people can be helped to see the connections between their personal work and attitudes and overall organizational performance and employees can be encouraged to embrace personal responsibility for achieving change (Smith, 2005). Personal valence, which clarifies the intrinsic and extrinsic benefits of the changes, can help develop momentum for change. Specifically, when employees see how the change will benefit them, they will begin to seek out ways to improve the transition (Bernerth, 2004). However Management Team must have answers for the query or questions raised by the employees. Therefore they should analyse under mentioned points with respect to Omega Chemicals: Operational indicators Practitioners must be able to: 1 Identify the influence of the political, social and economic environment on the organisation and change as a reactive or proactive response. 2 Undertake diagnosis of the influence of such events and processes as mergers, acquisitions, strategic alliances, downsizing, delayering. Knowledge indicators Practitioners must be able to understand, explain and critically evaluate: 1 The implications of globalisation, mergers, take-overs, acquisitions and strategic alliances in the development of organisations as dynamics in the change and transformation processes. Indicative content 1 The emergence of the virtual and network organisation. 2 The influence of concepts such as best value and changing stakeholder requirements. 3 The identification of triggers for change within the organisation. 4 The relationship between change and innovation in organisations. Change Process and Their Implications: Operational indicators Practitioners must be able to: 1 Identify the relevance of the major models of planned change and the different levels of risk they carry, and relate them to different organisational situations. 2 Help to build those processes, routines and systems that ensure transfer of information and understanding from individuals and small groups to the organisation as a whole, to influence strategic decisions and produce the foundations for new capabilities. 3 Judge what will and will not work in the change management context and ensure that the personnel and development role in the change management process is clearly adding value by helping to drive organisational improvements. 4 Make informed choices between large- and small-scale approaches to change management. 5 Assess the level of change required at different epochs in the organisations life cycle; issues of style and speed of change. 6 Analyse the elements for successful change at each stage of the process. Knowledge indicators Practitioners must be able to understand, explain and critically evaluate: 1 Different levels and types of the strategic change process: †¢ from ‘light touch to radical, transactional to transformational, continuous to discontinuous †¢ and the ways each level and type of change is likely to have different effects on people and organisational performance. 2 The ways organisation members understand, identify and use different triggers of change and transformation, both internal and external. 3 Processes for the evaluation of success, failure and risk in the change process, recognising the implications of success or failure for future change processes in the organisation. 4 Strategies and techniques for the successful implementation of the change management effort project management, participation and process management. Indicative content 1 The dynamics of change and: †¢ the strengths and limitations of Lewins fundamental change model †¢ the assumptions that underlie different approaches to change. 2 The strengths and weaknesses of the planned change approach. 3 The distinctions between emergent, planned and discontinuous approaches to change. 4 The role of the senior management group and the chief executive officer in the change process. 5 The scope of managerial decision-making in relation to change, transition and transformation. 6 Issues of ‘top down and ‘bottom-up change and reconciling them both. 7 Risk assessment/management in change and transformation situations. 8 Processes that mature, successful organisations can use most effectively in the change processes. 9 The critical significance of diagnosis to identify the need for, and the processes of, change, transition and transformation. 3. MUTUAL TRUST AND RESPECT Individual and organizational readiness and capacity for change needs to be based on a sound foundation of mutual trust and respect. It is important that a sufficient amount of trust is established to allow staff members to openly express dissenting views and compromise democratically. According to Cummings and Huse (1989), for change efforts to be successful, employees must trust not only the management, but also their co-workers (Eby, et al., 2000). Mutual respect and trust are the important foundations for an effective work team. Sundstrom, et al. (1990) revealed that organizations are increasingly implementing work teams for many different reasons; to better meet customer needs, to increase innovation, and to improve organizational productivity (Eby, et Al., 2000). He, and also Goodman, et al. (1988) found evidence that work teams can enhance a variety of important organizational outcomes under appropriate conditions. While Goodman, etal. (1988), as well as Cohen and Bailey (1997) found outcomes associated with the use of work teams include more favorable employee attitudes and other quality of work life indicators, as well as enhanced productivity and overall organizational effectiveness (Eby, et al., 2000). 4. CHANGE INITIATIVE Organizations are continually confronted with the need to implement changes in strategy, structure, process, and culture (Armenakis, et al., 1993). This is because the world has grown increasingly complex, resulting from the greater interdependence among world economies. At the same time, the world has become increasingly dynamic, resulting from the information explosion and worldwide communications (Zeffane, 1996). Without undertaking change, organization will lose its ability to compete. Without introducing adequate change in a timely and ethical manner, organizations will face difficult times and significantly reduce their chances of long-term survival (Christian and Stadtlander, 2006). Most successful change effort begin when some individuals or some groups start to look at the companys competitive situation, market position, technological trends, and financial performance. They then try to communicate their findings, especially those that are related to crisis, potential crisis, or great opportunity that may arise This first step is essential because just getting a transformational started requires the cooperation of many individuals (Kotter, 1995). All members of the organization should have the privilege to propose or initiate necessary change. But at the end it is the organizations leader who has to decide or initiate the necessary changes. Organization leaders become leaders because of their planning skills and their abilities to envisage and communicate a better future (Zeffane, 1996). However, people in the organization must be given the opportunity to be involved in all aspects of the change project and they must be given the opportunity to provide feedback (Waddel and Sohal, 1998). It is people who make up organizations and it is they who are the real source of, and vehicle for, change. They are the ones who will either embrace or resist change. Actually, people do not resist change per se, rather they resist the uncertainties and the potential outcomes that change can cause (Waddel and Sohal, 1998). If Organizational change is to take hold and succeed then organizations and the people who work in them must be readied for such transformation (Smith, 2005). 5. MANAGEMENT SUPPORT Management support for change efforts is an essential factor in creating change readiness. Armenakis, et al. (1993) revealed that the degree to which organizational policies and practices are supportive of change may also be important in understanding how an employee perceives the organizations readiness for change (Eby, et al., 2000). This, according to Beckhardt and Harris (1987), and also Schneider, et al. (1992), in Eby et al. (2000), may include flexible policies and procedures, and logistics and systems support (for example, quality equipment, monetary resources). In addition, Armenakis, et al. (1993), as well as McManus, et al. (1995) also found that the level of trust in management may foster perceptions that the organization can withstand rapid organizational change (Eby et al., 2000). Supports for change should be reflected in an effective change leadership. An effective leadership involves monitoring change, making the necessary mid-course corrections, and knowing when to initiate a new vision. Leading and managing strategic change requires that leaders have the capacity to learn from and adapt to change. In that process, organization learning is fostered in an environment of openness and mutual trust that allows people to embrace change and experiment without feeling threatened (Zeffane, 1996). One form of management support toward organizations change effort can be reflected by forming a special team. The team is responsible to conduct analysis toward influencing internal and external conditions, plan change process in more detail, identify possible risks and anticipated actions, and to control implementation including progress evaluation and conduct adjustment toward real situation. Management support can also be reflected from how change is accommodated by management through realignment of performance evaluation and employee compensation with change initiative program. Change demands sacrifice from employee. During change process, employee will feel uncomfortable with the new surrounding. Thus, sacrifice, participation and commitment from members of organizations have to be rewarded through performance evaluation and compensation. Management action toward any obstacle in dealing with change process reflects the extent of management support. Confidence that management has taken optimal steps to face any obstacle reflects the change readiness level. 6. ACCEPTANCE Change should be able to improve the organizations overall performance. However, for many employees, change can create feelings of uneasiness and tension, and as the change begins to take shape, organizational members may feel a sense of uncertainty and confusion (Bernerth, 2004). Because organizational change typically impacts how work is accomplished, an employees reaction to the specific type of pending change may also be important (Eby, et al., 2000). Employees are willing to accept change if they are convinced that the change is beneficial for them. However, many employees do not realize the benefit and advantage of change. They are only concern about the immediate result. On the other hand, the benefit of most change can be enjoyed over a period of time. Developing understanding of the nature of and reasons for change in the early stages can provide a sound base for subsequent changes and a greater willingness to take risks and extend beyond current boundaries (Smith, 2005). A well planned change would not be accomplished without the support of capable and committed change agent. Beckard and Harris (1987) argued that reshaping capabilities involves the knowledge, skills, and abilities of the organization as a whole to carry out the necessary requirements for successful change implementation (Jones, et al., 2005). Turner and Crawford (1998) discussed organizational capabilities needed for change. They proposed a taxonomy consisting of engagement, development, and performance management capabilities. Engagement is based on informing and involving organizational members in an attempt to encourage a sense of motivation and commitment to the goals and objectives of the organization. Development involves developing all resources and systems needed to achieve the organizations future directions. Proactively managing the factors that drive the organizations performance to ensure it consistently and effectively achieves the intended change is the capability Turne r and Crawford label performance management (Jones, et al., 2005). Changes always involve risks. Change involves moving from a known state to an unknown one, of ending the way things are done and doing things in new ways, of letting go. Thus, to reduce this risk, change readiness is mandatory. A failure to assess organizational and individual change readiness may result in managers spending significant time and energy dealing with resistance to change. An investment in developing change readiness can achieve a double benefit. Positive energy goes into creating preparedness for the changes and, in turn, there can be a significant reduction in the need for management of resistance once organizational revival is underway (Smith, 2005). 7. MANAGING CHANGE TRANSFORMATION PROCESS Following are the few vital steps which Omega Chemicals need to take for Organisational Change: Step 1 Getting organised Have a strong policy Make senior-level managers accountable Have a clear change-management procedure Communicate and include everyone Review and challenge The organisation should have a clear policy for management of organisational change. This should set out principles, commitments and accountabilities in relation to impact on health, safety and the environment. Ideally the policy should commit to proportionate consideration of all organizational changes, large and small; as even those not at first connected to safety need to be given consideration to confirm whether or not they may have indirect impacts on safety. Commitment and resources Although the motivation for the change may be commercial, and not obviously connected with safety, major accident prevention must be regarded as core business, not a side issue. Senior management need to demonstrate a clear commitment to safety by their actions, from the outset. There should be a distinct safety focus within overall change processes, with positive objectives. Make a senior, highly influential manager the sponsor or champion for this. They should ensure the safety aspects of the change receive an appropriate level of resource and attention. The effort and resource put in must be proportionate to: the complexity of the change; the scale of the hazards concerned; and the degree to which the change may impact on the management of major hazards. This can be by categorising of changes, with greater importance and a higher level of management approval for more safety-significant categories. Clear systems Organisational change should be planned in a thorough, systematic, and realistic way. You should follow a documented and structured procedure for each element of organisational change management. This is similar to the processes for managing plant change. The following should be clear: _ Identify the processes or activities that are to be carried out (to ensure that risks arising from the change are identified, assessed and reduced to as low as is reasonably practicable). _ Set out the protocols to be followed. _ Who is accountable and who is responsible for these activities? Getting organised checklist Dont make too many simultaneous changes, resulting in inadequate attention to some or all. Dont delay or defer safety issues c

Characterization Of Uncle Henry :: essays research papers

Characterization of Uncle Henry This characterization of Uncle Henry focuses on the two main ways that he is portrayed in "Luke Baldwin's Vow." These two ways are: what Morley Callaghan, the author, reveals through the narrator and what other characters say about Henry. In this short story, Henry is usual referred to as Uncle Henry because he is Luke's uncle. The narrator of this story portrays Henry in many physical and psychological descriptions. He is the manager of a sawmill, where he employs four men. When working in his sawmill or anywhere else for that matter, he never wastes anything, big or small. Henry is very organized when it comes to the business of running his sawmill. He even keeps a little black book to record every single transaction of the sawmill. Henry is big and burly, weighing in at more than two hundred and thirty pounds. He has a black, rough- skinned face. Luke's uncle is said to look like a powerful man, but his health is not good. Henry has aches and pains in his back and shoulders, which his doctor cannot explain. He is respected by his family and friends, and no one ever disobeys him. Uncle Henry thinks that everything has to have a specific purpose. For example, he thinks that his old dog, Dan, is ". . . not much good even for a watchdog now," and is ". . . no good for hunting either." The narrator's description of Henry is so well done that one can picture him in one's mind or even compare him to someone in one's day to day life. The second main way that Henry is portrayed throughout "Luke Baldwin's Vow" is what other characters say about Henry. In this story Henry has a wife named Helena. She says that her husband is "wonderfully practical." Helena also says that Henry takes care of everything in a sensible and easy way; therefore, that

Silencing the Left in Modern America Essay -- Essays Papers

Silencing the Left in Modern America â€Å"Just so you know, we’re ashamed the President of the United States is from Texas.† -- Natalie Maines on tour in England The crowd erupted in cheers. Natalie Maines of the Dixie Chicks band had just excited two thousand fans in a small London club with her anti-Bush statement, only one week before American forces entered Iraq. The Dixie Chicks finished their concert riding the high of their audience’s support. Little did they know the trouble these fifteen words would cause. When Maines and the other Dixie Chicks, Martie Maguire and Emily Robison, returned to their hotel in London later that week, their manager received a call informing them that the Associated Press found out what they had said. Their manager consoled them, â€Å"†¦don’t worry. It’s going to blow over in three days.† But it didn’t. Unwittingly, the Dixie Chicks found themselves in a maelstrom of angry political and social debate. Their country music fan base, predominantly conservative Americans, felt alienated by their statement. Opposition came in many forms: on the Internet, on the radio waves, on television, from individuals, and from corporations. The size and nature of the hostility to the Dixie Chicks and other celebrities is unprecedented. The boycotts, censorship, and threats all point to an alarming new trend arising from the latest war in Iraq. During the 1950s, Americans held a deep-seated fear that all that they had fought for in World War II – namely, the freedom of the world from fascists – was being lost to the worldwide communist revolution. As a result, the House Un-American Activities Committee (HUAC) was reestablished to monitor the behavior of radicals dangerous to the nation. Mostly us... ...john_lennon.html>. 15 November 2004. Kot, Greg. â€Å"Musicians’ protests of Iraq War create conflicts within industry.† Columbia Daily Tribune 30 March 2003 . Krugman, Paul. â€Å"Dixie Chicks and Clear Channel Communications†. New York Times. 26 March 2003. Lee, Zach. â€Å"Sticks and stones vs. opinions.† The Daily Cougar. Volume 68, Issue 124. 2 April 2003. Maguire, Martie, Natalie Maines, and Emily Robison. Interview with Diane Sawyer. Primetime Thursday. ABC. New York. 24 April 2003. â€Å"The Dixie Chicks Come Clean.† Entertainment. May 2003. â€Å"What Music Stars Are Saying About The War In Iraq.† Radio One Global . 26 November 2004. Wiener, John. Gimme Some Truth: The John Lennon F.B.I. Files. The University of California Press, Berkeley: 1999.

The One and Only :: essays research papers

Here at Archiving Early America, you will discover a wealth of resources -- a unique array of primary source material from 18th Century America. Scenes and portraits from original newspapers, maps and writings come to life on your screen just as they appeared to this country's forebears more than two centuries ago. As you browse through these pages, you will find it easier to understand the people, places and events of this significant time in the American experience. I honestly don't think I have ever seen a better movie than American History X in my entire life! I may only be 14, but I have seen a lot of movies. I am an avid fan of them, and this one just takes the cake. Edward Norton is just unbelievable. He is the most talented actor I've ever laid eyes on. His performance in the movie is phenomenal. He delves so deep into his character that he can convince the whole audience easily of his neo-nazi role. The look on his face as he walks back from killing one man in the first seen is purely horrifying. The entire move was dramatic, intriguing, and powerful. It really is moving and emotional as well as scary. It is so true to life, and provides the viewer with such insight into the life and events that create a monster such as Derek Vinyard. It answers many questions I have long awaited an answer to such as what could possibly make someone act as Derek did in this movie, yet left open-ended many others that people such as myself may have. Almost every single scene in the movie was extremely captivating. I can't even go on to say more about the acting, other than if Edward Norton does not win best actor this year, I will go absolutely nuts. It's bad enough he lost it to Cuba Gooding Jr. when he was in Primal Fear, which was yet another incredible performance by him. Edward Furlong, the little kid from T2 is astounding as the confused brother of Derek. I was stunned walking out of the theater after seeing American History X, and I don't think I will ever have the benefit of seeing another movie as good as this one as long as I live.

French Impressionism and Post Impressionism in the late

French Impressionism and Post Impressionism in the late 19th C. Ornery Before the emergence of Impressionism we can see a major political and social transition in central Europe which has demonstrable artistic and literary consequences. The major aspects of this change include: The ICC industrial expansion which took away opportunities of individual farming and craft practice and replaced them with paid labor in factories. Governments across Europe are exploring constitutional formulas that attempt to balance the polarities of social right and material progress.Religious institutions are trying to absorb new scientific knowledge and social theory against the fabric of ancient scriptures. In France specifically we see the emergence of political instability with various Governments and various forms of government rising and succeeding another between the absolute monarchy that ends with Louis the XVI in 1789 and Napoleons expansionist empire building which begins in 1851 with a coup d'  ©tat and comes to a close in 1870.Amongst these turbulent years we see political outcomes that range from â€Å"reign of terror†, constitutional monarchy, a republic, a royal serration and a socialist commune as well as the Napoleonic empire. During this turbulent social and political era we also have Marx and Angels issuing the communist manifesto in 1848 and Darning's revolutionary publication † Origin of the species† in 1859. Painters have now access to synthetic chemical pigments developed by modern science which replace the old-fashioned organic pigments.The new pigments often have greater luminosity and brilliance. Lithography makes possible low-cost reproductions which allows artists to reach a new public with prints of their work. The same technology also brings about the newspaper and the low-cost novel. In every case, individual ideas can now be â€Å"broadcast† and disseminated amongst a more diverse audience than previously. Aestheticism also can be printed and distributed widely. The previous ties between knowledge (as apart from education) and class-structure are being stretched much further.Painters and poets who had not long before escaped reality as such with flights to the exotic and romantic dreamless that typify the Neo-classic and Romantic styles and periods, are returning to the here and now. Balzac and Dickens are writing social critique, Dandier and Courier paint the social underdog in a style that creates social impact because of it's convincing realist treatment and the genre of subject-matter. We can see painters slowly turning towards the great cities for inspiration and subject- matter and a dominance of the artificial over the natural.The growing need in this new social climate for artists to achieve immediacy of expression mean that we see them going outdoors to paint, using smaller canvasses out of necessity and speeding up the process of recording and depiction. The impressionist style of painting i s characterized chiefly by concentration on the general impression produced by a scene or object and the use of unmixed primary colors and small strokes to simulate actual reflected light.Impressionism, (French â€Å"Impressionism†), a major movement, first in painting and later in music, that developed chiefly in France during the late 19th and early 20th centuries. Impressionist painting comprises the work produced between about 1867 and 1886 by a group of artists who shared a set of related approaches and techniques. The most conspicuous characteristic of Impressionism was an attempt to accurately and objectively record visual reality in terms of transient effects of light and color.The principal Impressionist painters were: Claude Monet Pierre Augusta Renoir Camille Pissarro Alfred Sisley Berth Morison Armband Glutamine and FRR ©d ©rich Bacilli who worked together, influenced each other, and exhibited together and independently. Edgar Degas and Paul C ©Zane also pai nted in an Impressionist style for a time in the early sass. The established painter ?dotard Meant, whose work in the sass greatly influenced Monet and others of the group, himself adopted the Impressionist approach about 1873.The word ‘ ‘impressionist† was printed for the first time in the Charier on the 15 April 1874 by Louis Leroy(deed), after Claude Motet's landscape entitled Impressions: sole eleven [Impressions]. This word was used to call Exposition des Impressionist an exhibit held in the salons of the photographer Nadir and organized by the â€Å"Socio ©t © anemone des painters, sculptures et gravers† ‘Anonymous society of painters, sculptors and engravers†], composed of Pissarro, Monet, Sisley, Degas, Renoir, C ©Zane, Glutamine and Berth Morison.The popular press, predictably (the more things change†¦ Had a field day making fun of the impressionists. For example, Louis Leroy who wrote as the art-critic for the El Charier repo rted on April 25th that his companion at the opening, a noted academic (identity not disclosed) had made the following sarcastic remark: â€Å"Impressionism- I was certain of it. I was Just telling yeses that, since I was impressed, there had to be some impression in it†¦ And what freedom, what ease of workmanship!Wallpaper in it's embryonic state is more finished than that seascape† Edmond Tyranny (La Novel Painter, The new painting, 1876) on the other hand eve high praise to the Impressionists: they have†¦ Succeeded in breaking down sunlight into rays, it's elements, and to reconstitute it's unity by meaner of the general harmony of spectrum colors which they spread on their canvasses†¦. The most learned physicist could find nothing to criticize in their analysis of light.The Founders The founders of this society were animated by the will to break with the official art. The official theory that the color should be dropped pure on the canvas instead of getting mixed on the palette will only be respected by a few of them and only for a people of years. In fact, the Impressionism is a lot more a state of the mind than a technique; thus artists other than painters have also been qualified of impressionists. Many of these painters ignore the law of simultaneous contrast as established by Chevrolet in 1823.The expressions ‘ ‘independents† or ‘ ‘open air painters† may be more appropriate than ‘ ‘impressionists† to qualify those artists continuing a tradition inherited from Eugene Delicacies, who thought that the drawing and colors were a whole, and English landscape painters, Constable, Bonito and especially William Turner, hose first law was the observation of nature, as for landscape painters working in Barbarian and in the Fontainebleau forest.Eugene Boudoir, Satanists L ©pine and the Dutch Jointing were among the forerunners of the movement. In 1858, Eugene Boudoir met in Honolulu Cla ude Monet, aged about 1 5 years. He brought him to the seashore, gave him colors untaught him how to observe the changing lights on the Seine estuary. In those years, Boudoir is still the minor painter of the Pardon De Saints-Anne-la-papal, but is on the process of getting installed on the Normandy coast to paint the beaches of Trouble and El Have.On the C ¶et De Gar ¤CE, in the Saint-Simi ©on farm, he attracts many painters including Courier, Bacilli, Monet, Sisley. The last three will meet in Paris in the free Glare studio, and in 1863 they will discover a porcelain painter, Augusta Renoir. At the same time, other artists wanted to bypass the limitations attached to the Cole des Beaux-Arts and were working aqua des Roof ©verse in the Swiss Academy; the eldest, from the Danish West Indies, was Camille Pissarro; the other two were Paul C ©Zane and Armband Glutamine.El ‘ ‘Salon des Refuse ©s† The French people were highly impressed by the works of Detour ed Meant, and came outraged when they learned that he was refused for the 1863 Salon. The indignation was so high among the artistic population that Napoleon Ill allowed the opening off ‘ ‘Salon des Refuse ©s†, where Meant, Pissarro, Jointing, Calls, Centuries, Faint-Layout, etc. Showed their works. El D ©Jejune sure leered provoked a great enthusiasm among the young painters, who saw represented in Manatee's painting many of their concerns.They started meeting around him in the cafe © Grubbers, 9, avenue De Chicly, and thus creating l' ©Cole des Buttonholes. The 1866 Salon accepted the works of some of them: Degas, Bacilli, Berth Morison, Sisley; Monet exposed the portrait of Camille, Pissarro, less Boards De la Manner en hive; Meant, C ©Zane, Renoir were refused, and Mile Cola wrote in elopement a diatribe which made him the official upholder of those newcomers bearing an more revolutionary attitude in the conception than in the still traditional painti ng.The main distinction lies in the attraction for color and the liking of light; but Berth Morison remained faithful to Manatee's teaching; Degas was mixed between his admiration of Ingress and the Italian Renaissance painters; C ©Zane attempted to fairer du Poisson sure nature†; Claude Monet himself, in la Terraces AU Have and less Femmes AU Jarring (1866, Louvre, sales du Jew De Puma), is far from announcing his future audacity. The 1870 war The 1870 war split up those beginners.FRR ©d ©rich Bacilli was killed in Bean-la- Rolando; Renoir was embroiled; Degas volunteered; C ©Zane retired in Provence; Pissarro, Monet and Sisley moved to London, where they met Paul Duran-Rule. This stay in London is a major step in the evolution of Impressionism, both because these young artists met there their first merchant, and because they discovered Turner's nettings, whose light analysis will mark them. Back in Paris, most of these painters went to work in Argentines (Monet, Reno ir), Chateau (Renoir), Marry (Sisley), or on the banks of the river Jose (Pissarro, Glutamine, C ©Zane).Detoured Meant painted the Seine with Claude Monet and, under his influence, adopted the open air work. The opinion of the public Duran-Rule was unable to sell the works of the future impressionists and had to cease buying in 1873; thus, next year, they decided to expose in Nadir's (1 5 April-1 5 May 1874), where they displayed the works that the Salon had refused. They invited with no success Meant, but L ©pine, Boudoir, Breadcrumbs the engraver, Starts the sculptor, and the painters Calls, De Nits, Henry Route, etc.Joined them. Many artists became then conscious of the public and critics incomprehension, but the solidarity didn't last long. C ©Zane didn't participate in the group second exhibit, galleria Duran-Rule, rue El Paltrier, in 1876, which hold 24 Degas and works from Berth Morison, Claude Monet, Augusta Renoir, Pissarro, Sisley and FRR ©d ©rich Bacilli. They m et some upholders, such as Tyranny, Armband Silver, Philippe Burry, Mile Bal ©mood, Georges Rive ©re, soon tit The ©adore Turret.The disappearance of C ©Zane, Renoir, Sisley, Berth Morison in the 1879 exhibit proved that the group was splitting apart. Renoir preferred to send to the official Salon Mme Carpenters et sees infants and the Portrait of Jeanne Samara; yet only few people admired his artworks and of those of his friends, and the artilleries was uneasy, if not miserable. Degas tried, with Pissarro, to maintain the unity of the group, but his attempt failed since Monet, Sisley and Renoir were missing for the fifth exhibit, opened in April 1880; however, artworks room Gauguin appeared there for the first time.In 1881, some of the Impressionists went back to Nadir's: Pissarro, Degas, Glutamine, Berth Morison. The ‘ ‘seventh exhibition of independent artists† was the become the ‘Salon des mind ©pendants† two years later. Only Monet and Si sley continued to Journey deeper into the analysis of the changing moods of light and their effects on objects. Degas, Renoir and C ©Zane headed towards other painterly pursuits, whereas Pissarro was interested by the researches of Paul Gauguin, Georges Serrate, Paul Signal.At this stage, Impressionists were coming biblically appreciated, but their situation was still harsh; the Salon continued to refuse their paintings, and in 1894, 25 out of 65 artworks donated by Collaborate to the Luxembourg museum were rejected. Yet, when Camille Pissarro, the Impressionist patriarch, died in 1903, everybody agreed that this movement was the main Sixth century artistic revolution, and that all its members were among the finest painters.The influence of the Impressionists was great out of France, especially in Germany, with Liebermann, Corinth, and in Belgium. The first of the eight Impressionist exhibitions was held in 1874: Included were the following artists (and others) 1840-1926 Claude Mo net (lived 86 years) 1831-1903 Camille Pissarro (lived arrears) 1841-1919 Pierre August Renoir (lived 78 years) 1834-1917 Edgar Degas (lived 83 years) 1834-1903 James A.Mac Neil Whistler (lived 69 years) 1864-1901 Henry Marie Raymond De Toulouse-Ululate (lived 37 years) 1839-1899 Alfred Sisley (lived 60 years) 1839-1906 Paul C ©cane (lived 67 years) Glutamine 1824- 1898 Egg ©en Boudoir (lived 74 years) 1841-1895 Berth Morison * (lived 56 years) * Berth Morison was the only female painter to participate in the 1874 exhibition (as ell as , 1882 and 1886 exhibitions). She was Joined later by another female painter, the American Mary Cast (1844-1926) who exhibited in the and 1886 exhibitions.Note: Artists listed in green can be said to have only had a dubious relationship to the Impressionist ideal during the sass's (especially C ©Zane) The other seven Expressionist exhibitions were held in and 1886 Less closely connected with the Impressionists were Henry De Toulouse-Ululate and Dillon Redone. Concerned with perceptive portraiture and decorative effect, Toulouse-Ululate used the vivid contrasting colors of Impressionism in flat areas enclosed by a distinct, sinuous outline.Redo's still-life floras were somewhat Impressionistic, but his other works are more linear and Symbolist. In general, Postmodernists led away from a naturalistic approach and toward the two major movements of early 20th-century art that superseded it: Cubism and Fauvism, which sought to evoke emotion through color and line. Post-impressionism Post-impressionism is a movement of major importance in Western painting. As a movement it represents both, an extension of Impressionism, and a rejection of that style's inherent limitations.The term Post-impressionism was coined by the English art critic Roger Fry for the work of such late 19th-century painters as Paul C ©Zane, Georges Serrate, Paul Gauguin, Vincent van Gogh, Henry De Toulouse-Ululate, and others. All of these painters except va n Gogh were French, and most of them began as Impressionists; each of them abandoned the style, however, to form his own highly personal art. Impressionism was based, in its strictest sense, on the objective recording of nature in terms of the fugitive effects of color and light.The Vivisectionists rejected his limited aim in favor of more ambitious expression, admitting their debt, however, to the pure, brilliant colors of Impressionism, its freedom from traditional subject matter, and its technique of defining form with short brushstrokes of broken color. The work of these painters formed a basis for several contemporary trends and for modern art in general. After a phase of uneasy dissension among the Impressionists, Paul C ©Zane withdrew from the movement in 1878 in order â€Å"to make of Impressionism something solid and durable like the art of the museums. In contrast to the passing show evicted by the Impressionists, his approach imbued landscape and still life with a monu mental permanence and coherence. He abandoned the Impressionists' virtuoso depiction of evanescent light effects in his preoccupation with the underlying structures of natural forms and the problem of unifying surface patterns with spatial depth. His art was the major inspiration for Cubism, which was concerned primarily with depicting the structure of objects.In 1884, at the Salon des Mind ©pendants in Paris, Georges Serrate revealed an intention similar to C ©cane's with paintings that wowed more attention to composition than those of the Impressionists and that delved into the science of color. Taking as a point of departure the Impressionist practice of using broken color to suggest shimmering light, he sought to achieve luminosity through optical formulas, placing side by side tiny bits of contrasting color chosen to blend from a distance into a dominant color.This extremely theoretical technique, called Pointillism, was adopted by a number of contemporary painters and form ed the basis of the style of painting known as Neo-lonesomeness The Vivisectionists often exhibited together but, unlike the Impressionists who were a close-knit, convivial group, they painted mainly alone. C ©Zane painted in isolation at Xix-en-Provence in southern France; his solitude was matched by that of Gauguin, who in 1891 took up residence in Tahiti, and of Van Gogh, who painted in the countryside at Arles.Both Gauguin and van Gogh rejected the indifferent objectivity of Impressionism in favor of a more personal, spiritual expression. After exhibiting with the Impressionists in 1886, Gauguin renounced â€Å"the abominable error of naturalism. With the young painter ?mile Bernard, he led a self-conscious return to the aesthetic of primitive art, for which he believed imagination and ideas were the primary inspiration and the representation of nature merely a vehicle for their expression.Copying the pure, flat color, heavy outline, and decorative quality of medieval stained glass and manuscript illumination, the two artists explored the expressive potential of pure color and line, Gauguin especially using exotic and sensuous color harmonies to poetically depict the Athenians he eventually lived among. Arriving in Paris in 1886, the Dutch painter Vincent van Gogh quickly adapted Impressionist techniques and color to express his acutely felt emotions.